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A
letter from the chair, including a thank you message
to partners, funders, volunteers, board members, and
others.
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Goals
for the year and progress achieved.
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Vignettes
highlighting volunteers, staff and board members.
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Success stories, including evaluation data.
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A list of committees and an overview of organizational
structure.
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A financial report, including a listing of funders.
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Pictures of volunteers, staff, and partners in action.
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A
list of current staff (placed at the end of the report).
An
annual report is the document to spend money on and
not cut corners; use color graphics or colored ink and
photographs. If your budget allows, hire a writer and
graphic designer. Local businesses may be willing to
underwrite the cost of production.
Set
up a production schedule, especially if you are using
contract designers or photographers. Select your paper
stock early - your printer may have to order the paper.
Consider using a color scheme that is complementary
with your stationery. (Consider providing a packet of
information about your collaborative that would include
a business card, newsletter, annual report, and cover
letter. They should coordinate and look well with each
other.)
An
eye-catching cover is important. A title for the annual
report helps to convey a message about your collaborative.
You could use children's artwork to decorate the cover
or section pages. Quotes from community leaders who
are familiar with the work of the collaborative can
be sprinkled throughout the report. Field-test the first
draft by giving it to a friend or neighbor to read -
someone who is unfamiliar with the content. Ask for
their feedback. Edit, edit, edit. A volunteer committee
from the collaborative should be asked to read the report
for accuracy and readability.
Print
plenty of copies and distribute widely and appropriately.
Make sure that funders of the collaborative receive
copies. Local government, school board, Chamber of Commerce
leaders, and others should also receive copies. Prepare
a news announcement on the release of the annual report,
along with an informational packet about the collaborative,
and hand-deliver or mail them with the annual report
to the local media. Be sure to follow up with a phone
call. Remember, an annual report is an investment in
the future!